Sunday, 22 July 2012

Pistyll Rhaeadr Waterfalls

I decided to get away from it all today and head to Pistyll Rhaeadr Waterfalls, it is a beautiful place and really relaxing. At 240 feet high, it is the UK's tallest single drop waterfall located in the Berwyn Mountains just inside of Wales. 

This enchanting waterfall is captivating to all that visit her and offers some stunning walks. James and I decided to brave the walk to the top using the zig zag steps up the mountain side, there where lots of 'rest stops' along the way (Please note, I was a tad hungover from the night before!) It was definitely worth it for the stunning views of the valley and the river tumbling over the 240ft drop into the pools below. With the fresh mountain air and the lovely warm sun, it was the best hangover cure ever!

I took some photograph's to share, here they are:

Friday, 13 July 2012

Email Marketing: Subject Lines

Over the past week, I have been doing a bit of research into Email Subject Lines in email marketing. The question that hangs on everyone's lips is "How should I write my subject lines so that more recipients will open my emails?"

I found this really interesting report over at MailChimp, an email marketing service that provides users with an easy way to send out email newsletters. In their report they have analysed over 40 million emails sent from their customers through MailChimp to find out the best and worst open rates. Here are their results below:-

The best 'click to open rates' are not as "salesy" or "pushy", however the worst side has subject lines that read like newspaper headlines as if to grab the readers attention. Unfortunately, lots of people get so much junk mail that anything that hints of spam will be thrown away immediately.

What advice is there for email subject lines?
  • Describe the subject of your email in the subject line and nothing else
  • Always set your subscribers' expectations during the opt-in process about what kinds of emails they will be receiving
  • Don't confuse newsletters with promotions
  • If the email is a newsletter, put it in the subject line
  • If the email is a special promotion, tell them what is inside
  • Don't write your subject lines like advertisements

Sunday, 8 July 2012

Logo Design For a Holistic Therapist

Over the past week in between work, jewellery making and investigating the paranormal, I've been working on a logo design for a friend's new start up business as a Holistic Therapist.

'Waterfall Therapies' offer a range of Holistic treatments for the mind, body and soul. These treatments include Aromatherapy, Reflexology, Colour and Crystal Therapy and much more.

I personally don't know too much about Holistic Therapies, so I thought I'd do a little research and share my findings on here to make this post a little more interesting than me just sharing my design work. (Plus, in return for my Logo Design I will be receiving a treatment for free so I could do with a little bit of holistic education!)

What is Aromatherapy?
Aromatherapy is the use of essential oils for psychological and physical well-being.  It is a form of complementary therapy that is designed to treat the whole person and not just the symptom or the disease by assisting the body's natural ability to balance, regulate and heal itself.

What is Reflexology?
Reflexology is a treatment that is based on the principle that there are areas and points on the feet, hands and ears that map via the nervous system to corresponding parts of the body. When pressure is applied to these areas and points it stimulates the movement  of energy along the nerve channels and helps to restore balance throughout the body.

What is Colour and Crystal Therapy?
Colour and Crystal therapy works on the idea that we are vibration and colour and crystals are vibration too. Working together they can clear our vibration blockages and resolve our energy to resonate and strong. Various crystals are placed around a fully clothed person to induce deep relaxation, release stress and pain and promote energy balance within the physical and subtle bodies. Crystals may be used singly or in patterns and are placed on points of pain, on acupuncture points or on subtle energy vortexes called chakras.

When designing the logo, I decided to go for a natural style, combining swirl like graphics based around a waterfall type of graphic and font. Here is the final logo:

You can find out more about the range of Holistic Therapies on offer over at Waterfall Therapies Facebook Page.