Tuesday, 7 August 2012

Twitter Marketing

I've been doing a bit of reading lately on how marketers use Twitter and what is the best way to go about it.

What I mostly seem to be coming across is that a lot of Marketers are doing it wrong by tweeting too much on the wrong days and not using hash tags.

One interesting report I came across was from Buddy Media (a social media marketing firm), which you can download yourself from here. It makes an interesting read.

Between 11/12/2011 and 23/02/2012, Buddy Media analysed user engagement from more than 320 of the Worlds biggest brands. What they found was that the Twitter engagement rate for brands was 17% higher on a weekend compared to a weekday, but the brands don't seem to be taking advantage of this trend.

As you can see from the Graph above, according to Buddy Media, the brands are wasting time posting on Wednesdays and Thursdays when the engagement rate is at it's lowest. What the brands should be doing is using scheduled social publishing tools to tweet at the time of the highest engagement rate (in this case on the weekends), allowing scheduled tweets to go out even when nobody is in the office.

Other interesting facts in the report include:-

  • The best days to tweet by industry
  • The best times to send out your tweets
  • What tweets perform the best
  • How to drive traffic elsewhere on the web via Twitter
  • Using Hashtags and images and much more!

In conclusion, the following list is the best practice for Twitter Marketing:

  • Tweet on the days best to your industry (Most often on weekends)
  • Use Facebook to link your tweets to create an "always on" conversation
  • Engage with followers on Twitter during "busy hours"  (7am-8am)
  • Post to fans on Facebook during "non-busy hours" (8pm-7am)
  • Tweet no more than 4 times a day
  • Use less than 100 characters per tweet
  • Add links to tweets to drive higher retweet rates
  • Ensure links are clickable by placing a space before the URL
  • Include hashtags in tweets, but don't use more than 2 per tweet
  • Use images to drive the highest engagement rate
  • Use a "Retweet" or "RT" tfor a call to action to prompt followers to retweet. (Apparently spelling out the word "Retweet" gets the highest engagement rate).

I hope you find this information useful? It was too good to not share it on and I highly recommend you download the full report which incase you missed it can be downloaded from  here.


  1. Great research especially on the best days/ times to tweet... and thanks for sharing. This info could make me reconsider venturing into using Twitter.

    1. Thanks for the comment. You're welcome :o)

      I must admit I was quite surprised by the 7-8am time being the best time to engage with users. But I suppose the majority of people are on trains commuting to work and checking their twitter and emails out of boredom on their mobiles throughout the journey.

      The full report is very interesting :O)